“Being a brand that challenges the norms has always been a part of Playboy,” said photo director Rebecca Black. The magazine said there’s a philosophy behind the idea of not showing nudity. “My dad was actually the first one to be like, ‘You better ******* do Playboy’ because he really wanted me to be in it…because it’s historical.” “Playboy to me means freedom for women, like, feminism and kind of just expressing yourself and no holding back,” she said. Sarah McDaniel, an Instagram star, said it was a huge honor to pose for a Playboy cover. So you won’t actually see nipples or anything down below,” she said. “The girls are going to actually be nude shooting. The models just won’t be shown nude.ĭani Mathers was the last ever nude Playboy Playmate of the Year. While Playboy is getting out of the nudie game, the new, clean magazine said it will still do photo spreads. When asked if she would ever pose for Playboy with her clothes on, Anderson laughed and said, “What’s the point?” Support quality journalism and subscribe to Business Standard.“Hef used to say I made this magazine for a girl like you,” she said.
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PLAYBOY MAGAZINE MARCH 2016 HOW TO
Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Playboy has bath products, fragrances, clothing, liquor and jewellery among other merchandise.īusiness Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. The company earns from licensed editions around the world but the US edition loses about $3 million a year, Flanders said. Actors like Madonna, Sharon Stone and Naomi Campbell posed for the magazine at the peak of their fame. Marilyn Monroe was featured on its debut cover in 1953. Playboy was founded in 1953 and revolutionised sex in America by changing people's perspective towards nudity. Many like Dian Hanson, author of a six-volume history of men's magazines and an editor for Taschen, expressed surprise at the decision and asked, "But taking the nudity out of Playboy is going to leave what?" In August 2014, when the website waived nudity the average age of its reader dropped from 47 to just over 30, and its web traffic took a nosedive from 16 million to four million users per month, Playboy's executives said. It lost shock value, commercial value and cultural relevance as now every teen has an Internet-connected phone instead, the report added.Īccording to the Alliance for Audited Media, Playboy's circulation has dropped from 5.6 million in 1975 to about eight lakh. The digitisation of sex in the form of pornography hit the magazine culture. "A little more accessible, a little more intimate," he added. There will still be a Playmate of the Month, but the pictures will be "PG-13" and less produced," Jones, chief content officer of Playboy, said. "The magazine will adopt a cleaner, more modern style. The target audience," Flanders said, adding, "The difference between us and Vice - a magazine famous for its investigative journalism - is that we are going after the guy with a job."Īccording to the new plans, the print edition of Playboy will still feature women in provocative poses but they will no longer be fully nude. "Playboy will retain its tradition of investigative journalism, in-depth interviews and fiction.
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The magazine had already made some content safe for work in order to be allowed on social media platforms like Facebook, Instagram and Twitter, vital sources of web traffic," Flanders added.
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And so it is just passe' at this juncture," Scott Flanders, the company's chief executive, said citing digitisation of sex as the reason for the redesign. "You are now one click away from every sex act imaginable for free. Hefner, now 89, agreed to the proposal and the redesign will be unveiled in March 2016, New York Times reported on Monday.